With the guiding principle of leading by example because our sons are watching, Johnthon Reyes spends as much time casting his line & sharing his testimonial about God’s Grace as he does making the custom fishing rods.

Fishers of Men’s deeper meaning is biblical, marrying the Gospels of Matthew & Mark (among others) and their higher calling to spiritual teachings and guiding people towards faith. The brand captures a profound and transformative mission—moving from the practical aspects of everyday life to a higher purpose of guiding and inspiring others.

When you talk to Johnthon, he makes his mission very clear. He considers himself the vessel and the rod the tool. It is the very cornerstone of his brand, and he aspires to help families build their legacies with his custom products.

It’s so much more than just fishing rods. It’s…legacy building.

SPIRITUAL. GATHERING. TRANSFORMATIONAL.

FISHERS OF MEN.