Welcome, to The Local
directory | e-mag | media
Welcome to THE LOCAL – The East Texas Lifestyle Guide. We’ll be curating a collection of the faces, places, spaces & social graces of East Texas Lifestyle Businesses who have become locally famous for embodying the spirit of East Texas Hospitality.
East Texas comprises 41 counties, over 1.9 million humans, just over 33,000 businesses and 24,000 square miles.That’s a lot of driving! Maybe we can help you make better decisions about what to do when you get here!
Our passion is telling the stories of these amazing businesses through our online directory, e-magazine, live interviews, storytelling videos, advertising opportunities, a mobile app, the LOCALLY FAMOUS Podcast, personal visits, video coverage and more to make it easy to find these stellar businesses who have made themselves locally famous in East Texas. #thelocallifestyleguide #locallyfamousintexas #easttexasbusinessdirectory #thelocal #thelocaletx


“There are magazines and then there are media hubs. We’re the second one.”
We’re more than just an online magazine, we are heck bent on telling the stories behind businesses who have become locally famous for getting it right.
THE LOCAL is a mixed bag of promotion that uses all the tools in our promotional arsenal to bring you closer to the people who want to know you. Period. Through live on-site coverage, in-depth interviews, editorial coverage, site SEO, our directory and more, we bring you face to face with East Texas so that they have the chance to get to know you the way that we do.